Boss: Know no bounds
Relationships 101: People need people
I love being a sole owner of my own small company. I like to have the final say in what projects I pursue, how I spend my time, and how projects are executed. Don’t get me wrong, I am a team player and I love doing for others; but when all other areas of my life are doing for others and doing with others, a part of me loves that sense of full control over the brand of Soiree Frills Co.
With that being said, I can’t expand a company just on my own. As a small business owner, I am only as successful as I have customers who invest in me & purchase my products and services. (It’s the same concept as celebrities saying to their fans in their awards speech that they are where they are because of the fans they have).
Having relationships with your customers and having a network is one of the key ingredients in marketing who you are as a small business. Word of mouth, social media platforms, attending craft events, and opportunities to engage with other small businesses are just a few key examples of successful marketing strategies.
Building business partnerships on a larger scale is one of my 2017 goals. This seems like a daunting task at hand, especially when business building is new territory for me. But if I keep the basic foundation skills of building relationships in mind, then those basic skills will carry me through the journey of enhancing business partnerships.
Strategies to build & strengthen relationships:
Listen. Listen to what the person wants. You, as a small business, obviously offers something that they want; they are coming to you for a reason. People want to be heard, especially when they are given an opportunity to plan an event, have a say in the decision-making process, & have a voice. Listen, as it provides an opportunity for them to be centre stage during their main act. Most people love it when full attention is theirs, especially when the celebration is all about them.
Remember the small details. Listening and hearing is one step; but remembering the content of that information is the other half of that same coin. As a small craft business, knowing the customer’s personality style is essential.Knowing the type of celebration party they are hosting is also an important detail. Is it a big fancy, milestone gala in a big reception hall?Or is it a more intimate gathering with close friends in a favourite restaurant? Perhaps they are looking for a personalized & unique gift for a loved one. Is it for a special occasion or achievement? Is the gift a symbol of their love?
Yes, these details matter. Tailoring party décor & individual gifts based on the customers’ personality, party theme, & colour motifs are what makes any celebration special.
Capitalize on future opportunities with that same customer and their network. When you make people feel special, they are more likely to come back to you for future events. People will have other birthday parties/ celebration parties, so capitalize on future opportunities. Do your best with every event & transaction you engage in. Beautiful work never goes unnoticed; and it is amazing what people remember. Word of mouth is still one of the most powerful marketing strategies & referrals from friends & families are a simple way of expanding your customer base.
Go above & beyond the initial request. People appreciate it when they get something ‘extra’ on top of what they were looking for. For example, I love it when I get freebies with an order. I also love it when I get personalized cards with an order. Therefore, I follow suit as a small business owner. When you go above and beyond (obviously within realistic parameters as a small business), customers will remember that about you. That is what will set you apart from the rest.
Execute & deliver. Talk the talk; but also walk the walk. Say what you do; and do what you say. This will add to your credibility, reliability, & trustworthiness of your small business.
Invite yourself to networking events. Don’t always wait for an invitation. Mingle with like-minded people and businesses. Informal chats are the best way to build relationships. Seek out these opportunities independently. And if you ever feel awkward about just showing up to an event on your own (especially if you are the sole owner of your own small business), pretend and believe you belong there. Afterall, you are boss; and bosses get to do what they want when they want how they want.
Always me, SoireeFrillsCo.
Motivation of the week: Coffee. And more coffee. Particularly on those nights when I am working on my craft projects…Plus I’ve had some really great conversations this week over coffee. Hence, the coffee picture above.
Boss-in-training: No-no bounds
Having relationships is important. Relationships ( whether with family members, peers you go to school with or work with) build the foundation of your support network. Having a tribe you can vibe with makes life healthier, and funner. And we all need a lot of healthy and fun in our life. Sharing experiences and our successes throughout the lifespan is what makes life memorable.
Don’t get caught up with the wrong crowd. Don’t hang out with people that plant doubt in your hearts, tear your dreams down, or make you do things that you do not want to do. People that do these things are toxic; and there is no room for toxic in leading a healthy life.
Surround yourself with people that make you feel good; make friends with people who have similar aspirations and interests as you. Find your tribe that makes you laugh & smile.
Cultivate the relationships that are healthy for you, for they are the ones that feed positivity into your soul. Be kind to others, and remember that relationships need nourishing to maintain its livelihood. Receive, but also give back. Be heard, but also listen. Take action, but also be present. True friends will be there in good times & in bad times; and so must you be there too.
Dear Elle & Enne,
I love watching you both play with your friends on the playground from a distance. I know I see you everyday but when I catch you in those moments when you do not know I am there, I see you both in a different light. I love how you both have made friends. And I love hearing your daily stories about what you did with your friends. You are both learning so much from the peers you see everyday. This playground is your first glimpse into the playground of life.
I want you to make life-long friends with people that make you laugh silly; kind of like how you are when I am secretly watching you on the playground at school. Your friends are an extension of you and they will play a vital role in life. You will soon learn one day that not everyone is kind all of the time. The world can be unfair & cruel. But happiness can be found amidst the harsh reality that life throws us. It’s the people we share moments with that make life beautiful. I wish to see you cultivate healthy relationships with people that support you, be kind to you, & want to hang out with you because they like you for you. Friends are the people that make you want to be a better person; they are your cheerleading squad. I have been lucky enough to be friends with many of the same peeps for over 10- 20 years who have stood by my side through many life milestones. I wish that you are as lucky to find friends that become family; just as I have been fortunate in friendships.